3 Keys to a Successful Speech

(Join: 9999947824) Honestly, no presentation is complete without Ethos, Pathos and Logos. But, what are these three alienage terms? Let me take you on an adventurous ride in its history.

The theory, which all the current Public Speakers use without missing a bit, the three most important keys that anyone, whose job involves persuasive skills, found its origin in the 4th century B.C., around 2300 years ago.

A Greek Philosopher, Aristotle (as his name was), gave this theory on Persuasion. As he said, any convincing requires these three things only to get the work done. They are Ethos, Pathos and Logos.


Ethos indicates character. It deals with the character of the speaker. To make sure, your audience buys into your persuasion, you should appear credible. Ethos is conveyed during the speaking. The ethos of the speaker is transmitted by how the person presents himself in front of the audience. The self-portrayal that includes mostly non-verbal communication as well as your pitch, tone, gestures etc.

The factors that matter for ethos are your dressing sense, your language, slangs that you use and what is your social status. The audience has one very prominent question in their mind, i.e., are you credible enough to talk about the topic you’re talking?

It impacts the reception of the speaker. Sometimes, it is allowed, if the audience doesn’t know you, to use the  statements to position yourself. You may have to give your introduction and other social hierarchies to give a more credible impression of yourself.

So  Ethos is your credibility as perceived by the audience.


Pathos indicates your emotional influence on your audience. Normally, all the real speeches aim to persuade the audience for something. And, it can be possible only if you succeed to have a heart to heart conversation with them. It is done by putting your audience in your desired emotional state of mind.

As a speaker, you shall need to provoke your audience emotionally so that they can act the way you want them to. Simply, Pathos aims to reduce the audience’s ability to judge or better say, you make them, judge something how you judge it. But it needs a very good understanding of your audience.


Logos indicates your strong point of giving your audience a logical reason for your speech. You have to give an argument that appears credible to your audience. It is the content, data, reports, proofs and the arguments of the speech.

So basically, it includes the thing your speech is based upon. What are the things you have included in your speech to make it sound connected to the reality and are valid strong enough to make the Ethos and Pathos more effective? The arguments and the proofs can be testimonies and witnesses too.

So dear speaker, as Public Speaking has three things: A speaker, A speech and An Audience; so has the speaking. Use Ethos, Pathos and Logos smartly in your speech and see the things working out for you.

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